Under2 | Optimise — Articles on creating high peformance websites

By Darrell Wilkins

Carousels promise much; yet, they frustrate users, convert poorly and degrade performance. You should avoid them everywhere but never use them above-the-fold on your homepage.

By Darrell Wilkins

Site speed plays a critical role in SEO. Relevance is the top-ranking factor. But how your site performs will affect your ranking in search engine results.

By Darrell Wilkins

Website speed directly affects your business performance. Fast loading sites have better user experience, drive more conversions and rank higher for SEO. People perceived slow loading sites as less credible, lower quality and more frustrating.

By Darrell Wilkins

Simple is not the same as dumbing down. When creating a website, you should assume that your users know nothing, but are not stupid. You will build better features and create better content. That will lead to higher performance and more sales.