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How site speed affects SEO.

By Darrell Wilkins

Site speed plays a critical role in SEO. Relevance is the top-ranking factor. But how your site performs will affect your ranking in search engine results.

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Why site speed matters

By Darrell Wilkins

Website speed directly affects your business performance. Fast loading sites have better user experience, drive more conversions and rank higher for SEO. People perceived slow loading sites as less credible, lower quality and more frustrating.

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No one will ever complain about how simple something is to understand.

By Darrell Wilkins

Simple is not the same as dumbing down. When creating a website, you should assume that your users know nothing, but are not stupid. You will build better features and create better content. That will lead to higher performance and more sales.

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