Under2 build blazingly fast websites

Fast loading websites delight people, deliver more sales and rank higher in search engines.

Site performance matters

Slow loading sites frustrate people, leaving customers with a poor first impression. As page load time increases, you'll see fewer page views and lower conversions.

Google punishes slow loading sites, especially on mobile, which means downward pressure on your SEO rankings.

Under2 are experts in building great-looking, high-performance websites that load in under 2 seconds.

Our services


Working with you to find and understand what your issues really are and then show you how to go about fixing them.

  • Website speed audits
  • Site speed optimisation 
  • User Experience (UX) audits & design
  • Technical Search Engine Optimisation (SEO) review
  • Site speed training


We can rebuild your site keeping the current aesthetic and just making it load much faster; or start from scratch and build you a whole new experience. 

  • Website design & development
  • Web application design & development
  • Prototyping & proof of concept

Hosting & support

Websites aren’t projects that are done when put live. They need regular updates, maintenance and support. We’re here for the entire journey. 

  • Regular maintenance programmes
  • Website monitoring 
  • High performance managed hosting

Our work

Printed Editions

With over 30,000 Artworks, Printed Editions is one of the UK’s leading online Art Galleries bringing together informed collectors of fine prints and artworks with reputable galleries and dealers.

Our site rebuild increased traffic by 8%, page views by 41% and average session duration by 27%

Devonshire Recruitment


Can we keep the same design and just make it faster? Oh and can keep it on WordPress?

We often get briefs like this and the answer is yes. Completely re-built from the ground up using WordPress as the CMS and Gatsby to create a static front-end — wexer.com is a lighting fast without sacrificing great design.

It Takes 68 Days to Swim the Full Length of the Mississippi River

Collection of works

"The greatest weapon against stress is our ability to choose one thought over another."

William James


This is the first title

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

“Wait for it… wait for it… BASS DROP.”

Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.

How to Write a Blog Post in Five Easy Steps [Summary]:

  • Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
  • Step 2: Craft a headline that is both informative and will capture readers’ attentions.
  • Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
  • Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
  • Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.
    Now let’s review each step in more detail.


How to Write a Blog Post, Step 1: Planning

First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.

Does your blog post have enough circles and crosses?

Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.

Choose a Topic That Interests YOU

There’s an old maxim that states, “No fun for the writer, no fun for the reader.” No matter what industry you’re working in, as a blogger, you should live and die by this statement.

Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer. You can tell when a writer is bored by their subject, and it’s so cringe-worthy it’s a little embarrassing.

Don’t go there.

I can hear your objections already. “But Dan, I have to blog for a cardboard box manufacturing company.” I feel your pain, I really do. During the course of my career, I’ve written content for dozens of clients in some less-than-thrilling industries (such as financial regulatory compliance and corporate housing), but the hallmark of a professional blogger is the ability to write well about any topic, no matter how dry it may be. Blogging is a lot easier, however, if you can muster at least a little enthusiasm for the topic at hand.

You also need to be able to accept that not every post is going to get your motor running. Some posts will feel like a chore, but if you have editorial control over what you write about, then choose topics you’d want to read – even if they relate to niche industries. The more excited you can be about your topic, the more excited your readers will be when they’re reading it.

If you’re really desperate for inspiration, check out our list of eight blog topic generators to get you going.

Write an Outline For Your Post

Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in.

An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic.